“WHAT?…NO BATH SALTS?…” CHANGING PERCEPTIONS OF HOMOEROTICISM


We’ve posted before about how our changing collective awareness of homosexuality in the U.S. over the last several decades often leads us to see implicit(or even explicit) gay themes in vintage ads and photos that likely wouldn’t have carried those connotations at the time. My colleague Gregory R. sent in a set of ads from the 1940s for Cannon Towels that perfectly illustrate this. The ads, part of their True Towel Tales campaign, focus on the experiences of U.S. soldiers fighting in various parts of the world during World War II. They seem intensely homoerotic by today’s standards:




Advertisements

Join The Conversation Today - Leave Your Comment.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s